Social Media Updates | Donut Socialite News

If you are using Facebook for your marketing efforts, you will want to check out the “5 Facebook Tactics You Are Overlooking” and consider the possibilities. We have a great deal of clients that do not understand the power of Facebook or can not seem to find their rhythm on this popular social platform. And to that notion, we are hoping to give you a little pep in your step with this article.

Tactic #1: Choose Content That Relates & Resonates To Your Audience.

If you are a baker or an electrician, you will want to share content that will help your audience be better in each respective field. Whether that is a great recipe for oatmeal raisin cookies or a review of the best light fixtures to use when renovating your home, you want to make sure your content is aligned with what your audience wants to see from your brand. The kicker is finding that golden nugget of information your audience craves from your brand. You can test the water by posting the question after your existing post, “What would you like to see from us.” You will be surprised at the overwhelming response.

Find The Sweet Spot In Your Content – What You Want To Say Mixed With What They Are Interested In

Quick Reminder: Videos and Links have been proven to perform better on Facebook as opposed plain images.

Tactic #2: Use Facebook Organic Post Targeting

The beautiful thing about Facebook is that they really pay attention to the habits of its users. This works to your advantage because they have made this information available to page owners in the Facebook tools. Basically Facebook opens the flood gates to all of the core demographics you want to share your content with including gender, education level and age to name a few.

Facebook Organic Targeting Tool- The 5 Tactics You Are Overlooking

The Targeting Tool is directly under the post as highlighted above

Quick Reminder: Facebook Organic Post Targeting Tool can be found on the post once you write your status update. If you are unable to find it, read this article on how to turn this option on: http://snip.ly/Qfc3

Tactic #3: Quality over Quantity

Facebook is different from all other platforms in that it requires more attention on the content that is shared. For example, if you see a post on Facebook that requires you to read a couple of paragraphs, you are more likely to do so as opposed to seeing the “read more” indication on Twitter. This is a great concept because it allows us to post to this platform with the idea of quality content versus a whole bunch of content. Your audience will appreciate the quality posts over the flooding of their timeline with several stories.

Choose Quality Content To Post Less Frequently as Opposed To A Bunch Of Content All Of The Time

Quick Reminder: It is best to post different types of posts- links, images, videos and text only updates. So far we have found that 3 posts per day is the average working recipe.

Tactic #4: Post Useful Content

Useful is one of those words that can mean a multitude of things depending on what your brand is. When we use this term, we are indicating that you share information that centers around whatever your brand is about. An example would be the baker from before:his brand can post humorous, witty and informative posts that are still relevant in the cooking realm- more specifically baking. This information should spark the interest of the audience, making it share worthy or memorable.

Useful Content Is Content That Your Audience Can Use Immediately

Quick Reminder: Give your brand life by establishing a tone of voice. When your audience reads your posts, they should feel like they are receiving the information from a person, not a machine.

Tactic #5: Post At Off-Peak Hours

Facebook is flooded with thousands and thousands of posts every second. It is important that we find the time frame that is best to post to insure that our message is reaching as many people as possible. You can research this time frame in your page insights tab.

Quick Reminder: Some studies have shown a consistent trend to post at 3PM in your time zone, however you can get the exact time through your insights.

With these 5 Tactics for Facebook Marketing, you will be smashing your online campaign in no time! If you have any further questions or have a tactic we did not cover, leave a comment below and let’s talk. In the meantime, happy marketing!

Salut!

The Donut Socialite Team

In recent news, Twitter has announced it’s newest addition to their policy on trolling on their site which will allow them to lock down on abusive activity.

What does this mean exactly?

Well, since there has been a vast increase in online bullying and trolling overall, Twitter has taken measures to make sure they have dedicated teams monitor accounts that are displaying certain behavior that constitutes as trolling. When these behaviors are spotted, the account is notified and either placed on a brief suspension from using their account or permanently deleted from the Twitterverse. More specifically, if a user is deemed a potential troller:

Twitter support may ask users to delete certain tweets before unlocking their accounts.
Users may be asked to verify their phone numbers.
Twitter may terminate users’ accounts without further notice if they violate its rules or terms of service.

This is where it gets a bit tricky. What behavior is considered trolling and how can they determine the severity of consequence merely from expressions that can mean a multitude of things? Twitter is in for a HUGE headache when it comes to monitoring these accounts.

“A strong stance by Twitter is to truly penalize the offenders — ban them from the use of their service [and] deanonymize them for the victim ,so she knows whom to report to law enforcement,” said attorney Carrie Goldberg ofC.A. Goldberg, who is also a board member of the Cyber Civil Rights Initiative.

How do you feel about Twitter’s attempt on stopping trolling? Have they explored all of their options? Leave a comment below with your thoughts.

Until Next Time,